Holiday Goop

Posted on: December 13th, 2016 by Carrie Young No Comments


If you want to gaze at the types of gifts tastemaker Gwyneth Paltrow gives to her nearest and dearest, then venture to Brentwood Country Mart, where the actress-entrepreneur’s favorite things- yes, this is Paltrow’s list of favorites, not Oprah’s- are available for sale at Goop’s holiday pop-up. It takes up residence for the second time in Los Angeles and will be open through Dec. 24. The 3,000-square-foot Goop Gift offers everything from the sublime- a new fragrance, Edition 01, $165, for example, is a heady mix of cloves, patchouli, cypress and frankincense- to the over-the-top- LG Styler steam closet, a $2,000 machine that allows you to dry-clean your clothes at home.






The extensive offering is laced with doses of humor as well, such as the $15 Consciously Uncoupled keytags and chai-flavored lollipops. The store is essentially a real-life, touch-feel-and-smell version of the gift guide on Goop’s website, where many items such as the James Perse cashmere plaid blankets are already sold out. Those items include a $59 kombucha brewing jar, organic face wipes and vitamin C servings in the $198 Flight Pack- on a side note, Paltrow never leaves home without it. There are gifts for those who have everything- a Rolex watch priced at more than $10,000- but the only thing that didn’t make the transition from the online guide is a blow-up yurt. Darn.

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