Nom de Bloom

Known as Lady Fleur with Manhattan’s upper crust, Sibel Mermelstein brings her fresh approach to the art of floral design and strong understanding of virtual design to every arrangement. As one of the most sought-after florists, Mermelstein began her career nine years ago when she landed a job with the New York floral maestro Olivier Giugni, of L’Olivier. Now, along with partner Jimmy Cellan, Mermelstein- who was born in Istanbul and educated in NYC- has built quite an impressive clientele by word of mouth since launching her own business in 2008. Large parties, intimate events, local and destination weddings, museum events, corporate banquets and event design and production are just some of the venues that capture the sophisticated elegance of her designs.

Pairing old world craftsmanship with a modern sensibility, Mermelstein brings both exotic as well as the discipline of the Middle Eastern and South American aesthetic. She has filled white ceramic Jeff Koons puppies with roses for the Gagosian Gallery; created an all-white heavenly scented tableau of candelabras, hydrangeas, freesia, and geraniums for Carolina Herrera; and designed countless thank you and congratulations bouquets at the behest of numerous society ladies, such as Marjorie Gubelmann. Mermelstein also stocks some of the toniest homes in Manhattan on a weekly basis, as well as boutiques, upscale restaurants and galleries. Other clients include Chanel, Warner Brothers and Tribeca Grand Hotel where the essence and personality of this Lady Fleur is conspicuous in every bud. www.ladyfleur.com