Apple Time

The new Apple Watch has aspirations that lie somewhere between geeky and runway-chic. Available April 24- and for pre-order April 10- the new smartwatch comes in multiple styles, colors, and bands with stainless steel and space black case material. From sporty to chic- hello Rose gold- the watch is the most personal device Apple has ever created. It has Wi-Fi and Bluetooth so you can connect to your phone or Wi-Fi network, as well as location and time awareness, and is connected to your data/identity in the cloud.

This is both an extremely precise and customizable time piece and an intimate way to connect and communicate. Apple Watch starts at $349 but climbs all the way up to $17,000- again, hello 18Karat gold model. It is beautifully constructed and looks more like a piece of tech than a traditional watch, but who cares since you’ll be able to access thousands of apps- think Apple Pay, ways to track your fitness and health, and even a dial to communicate with your buddies. With Apple Watch, you can go completely off the reservation and still be connected to civilization. You’ll never be able to escape now. www.apple.com