Having created nail looks for Louis Vuitton, Marc Jacobs, Derek Lam, Rag & Bone, and nearly every other American runway under the sun, Jin Soon Choi is the ultimate fashion girl’s manicurist- her NYC salon was once my go-to, and I now resort to taking her chic varnishes with me to my neighborhood chop-shops. She’s been a constant presence on the beauty scene for well over a decade and it’s not hard to see why…and her visions for a world takeover just may happen, as she wants to expand her it nail brand in Europe and globally, and have a full nail-care line. Her latest venture is a collaboration between her eponymous nail-lacquer line JINsoon, and the designer Tamara Taichman of Tila March. The duo created five new colors for spring 2015, each one more gorgeous than the next. Choi declares the nail trend of the season is DIY negative space and stripes, color blocking and a twist on white. What, you say? Check it out… www.jinsoon.com www.tilamarch.com
