No Filter

Between the Museum of Ice Cream and Yayoi Kusama’s Infinity Mirrored Room at the Broad, it seemed that Los Angeles was dominating the West Coast in selfie-centric destinations. But San Francisco opened its own social media draw, Color Factory, a building near Union Square that has been transformed into a 12,000-square-foot multihued interactive experience. Instagram ready, the installation runs through the end of August and is the brainchild of Jordan Ferney, the creator of the popular blog Oh Happy Day. Ferney teamed with artist Leah Rosenberg, who served as creative director, and designer Erin Jang, who, as art director, conceived the overall look of the exhibit. Color Factory is home to 15 site-specific works by artists and creatives, with a mix of local and global talents.

“Our goal was that each installation would meet three criteria,” says Ferney. “It would be conceptual, beautiful and photogenic, and be an experience you couldn’t get anywhere else.” Some rooms focus on a single shade, such as Bay Area artist Tosha Stimage’s assemblage of orange objects and British artist Tom Stayte’s violet selfie installation, while others celebrate the full color spectrum. The experience doesn’t end after after visitors climb out of the yellow ball pit. The trio worked with Rebecca Wright to devise a map that leads to vibrant experiences around the city, including a custom-made jukebox that plays color-themed songs. They also made sure that guests would be able to capture their time at Color Factory, by installing photo stations throughout the building.  www.colorfactory.co