There is Angelina Jolie, Uma Thurman, Gwyneth Paltrow, Scarlett Johansson, Kate Hudson… Celebrity hairstylist David Babaii’s roster of clients is essentially a who’s who of top actresses. They all say “David, you’re the bad boyfriend in Hollywood,” he laughs. “You make us fall in love with you and then you’re never available.”And despite traveling across the globe as one of the most in-demand stylists, Babaii has managed to spend the last three years meticulously developing his new plant-based haircare line n:p beautiful—with an added commitment to do good. And with the call for eco-friendly, socially conscious beauty brands reaching its peak, it couldn’t arrive at a better time. Launching with three styling tools and 10 products- which range from deeply-nourishing shampoo and conditioners to volumizing styling sprays- the line boasts cutting-edge, plant stem-cell technology and exotic, ethically-sourced ingredients, such as scalp-rejuvenating royal jelly and conditioning lotus flower extract, from the Amazon.
“I went to the locations- planes, boats, trains, a donkey- to be sure it was helping the communities,” says Babaii of his travels in the world’s largest tropical rainforest. “I wanted it to be sustainable, with great ingredients.” And in supporting the causes closest to his heart, 10% of the net proceeds will benefit both the Pediatric Cancer Research and Animal Welfare foundations. With a slew of famous women behind him and other high profile supporters- the brand’s debut campaign was captured by Babaii’s longtime friend and collaborator Peter Lindbergh in Paris- n:p beautiful’s offerings are bound to make their way into pro kits and personal vanities alike. www.npbeautiful.com
Tags: Angelina Jolie, Beauty, Celebrity, David Babaii, Fashion, Hair, n:p beautiful
