The notion of designing a boutique to feel like a home is not new, but few have embraced the philosophy so wholeheartedly as The Apartment by The Line. The Apartment’s original outpost in the heart of NYC’s Soho opened in 2013 and has become a cult-like destination for the seriously stylish. Their new offline home- and sister shop- The Apartment by The Line- Los Angeles debuted last October and is a place of connection in a vast sprawling city. Located on ever-so-chic, tree lined Melrose Place in the vibrant, creative community of West Hollywood, the serene space is designed as a home, in which The Line’s refined, versatile, and honest goods- spanning the categories of fashion, beauty, home, and art- come together in distinct rooms.
Their online retail platform is curated by co-founder and stylist- and Danielle Steel’s daughter- Vanessa Traina Snow, and celebrates refined, multi-purpose and well made goods. The storied objects gain new meaning and greater dimension in the LA space, which is open, warm, and airy. The intimate nature of their presentation is an invitation into the personal world of The Line, its collection being versatile and rich, representing all the components of life well-lived. Newest arrivals at The Apartment include: Jenni Kayne heather grey crew neck with slits; Kyoto-based Chikuseiko sandalwood bamboo charcoal long incense; and Coqui Coqui eau de parfum. There’s nowhere like home… www.theline.com
Tags: Fashion, Home Decor, Los Angeles, Luxury, Melrose Place, New York, Shopping, The Apartment by The Line, Vanessa Traina Snow
