These days, when someone wants to offer up an inside tip or two you’re inclined to think twice, asking yourself… is this legal? But for those who follow the beauty market and not the stock market, these must-have tidbits are doled out by the world’s top hair and makeup gurus, and can be found at the new website Byrdie. Launched last month by the creators of the uber trendy site Who What Wear- Hillary Kerr and Katherine Power, along with Britt Aboutaleb- Byrdie is an online magazine devoted to all things beauty…for which these tastemakers felt needed its own online shopping mall. The site features everything from skincare to makeup to hair to nail care, and although it’s based in Los Angeles the focus will be on international beauty concepts, including runway looks created in New York, London and Paris.
Providing daily blogs, content, vibrant editorials, of-the-moment beauty product reviews and a unique celebrity spin, you can learn which items are celebrity favorites, or how to pick the perfect colored lipstick. Byrdie offers a stronger editorial point of view than other beauty sites out there, encompassing fun trends- such as street style- and is easily shoppable. Beauty junkies can hoard secrets from the scores of hair and make-up artists, as well as actresses and singers who are passionate about their arsenal of glam goodies-such as Jessica Biel, Amanda Seyfried and Brit Marling. So the next time a friend asks you where you got those luscious lips, tell them a little Byrdie told you. www.byrdie.com
