Charitable Chic

Entrepreneur Trevor Traina is a part of San Francisco’s Old Guard where his close friends and neighbors in the tony Pacific Heights section of the city include the Getty family and a slew of newly minted tech billionaires. Traina has spent his entire life as a connector of people, and has fostered a career spent nurturing relationships with talented people. After creating successful tech companies in the early days- before what is now considered San Francisco’s current Renaissance– the 45-year old Traina founded IfOnly in 2012, where his passion for philanthropy, business and adventure converge, offering one-of-a-kind items and extraordinary experiences for good.

IfOnly is the first emporium for experiences- rather than things because luxury isn’t just acquiring another bauble, it’s the experience we remember and share- and works with the world’s top talents such as Lady Gaga, Kobe Bryant, Andre Agassi, Paul McCartney, Joe Montana, Fleetwood Mac and more. Members of IfOnly can purchase unique curated experiences with these luminaries and exclusive brands across categories that include music, sports, entertainment, food and wine, and more. And since Traina believes that luxury is about giving back, a portion of every transaction is donated to the luminary’s charitable organization of choice. Last year, members enjoyed more than 2,000 experiences and money was given to over 150 different charities- they presently support over 200.

Recently, IfOnly debuted two new categories, Fashion and Style, just in time for New York Fashion Week September 4-11, and has partnered with over fifteen celebrated fashion icons such Oscar de la Renta, Diane von Furstenburg, Parabal Gurung, Rachel Zoe, and more to explore the studios, collections, and lives of the fashion elite. Since fashion designers have become celebrities in their own right, it isn’t often that the people who wear their clothes get the chance to know them personally. Until now. At IfOnly, designers and stylists connect directly with the lucky recipients to benefit worthy charities where Diane von Furstenburg will have you for tea at her atelier, Parabal Gurung will grant you private access to his showroom- along with a custom pashmina he designed- Oscar de la Renta will meet you personally after viewing his show, and stylists will take you on shopping sprees and offer consultations. Traina has truly designed IfOnly as a marketplace for dreams that translate into reality for those who love a good adventure with a side of charity. www.ifonly.com