Delicacies Delivered

There’s a simple new delivery service for restaurants you wish delivered straight to your front door. Caviar recently launched their food delivery service in Los Angeles amid the food start-ups boom. The company is delivering meals from 25 LA restaurants like Canters Deli, Hamasaku, and Border Grill for those who want to skip the white tablecloth and dine with Netflix instead. The San Francisco-based company has ventured into eight metropolitan areas with the LA entry since their launch in 2014, offering a courier service that ferries meals from eateries for a flat fee of $9.99. As most good restaurants don’t deliver, with Caviar, it’s exclusive. The allure of Caviar is the fact that you can eat the top-tier food you’re craving when you’re so over your go-to run of the mill Chinese or Indian delivery.

As one of the dozens of food start-ups that have sprung up in the last few years, Caviar is eager to take advantage of customers with refined palates who are too busy to grab take-out or go grocery shopping, and venture capital funding is steadily pouring into this genre with more than $1.6 billion invested last year into food related companies. Customers place an order by typing in their zip code on the Caviar website, which then pops up on a list of the available restaurants in their delivery zone, along with photos of the food they can order from each location. Food is guaranteed to arrive within an hour and customers can keep track of couriers through their GPS tracking system. So if dining on real caviar is your craving, you don’t have to hunt down a Russian restaurant…or a Russian for that matter. www.trycaviar.com