Diamonds Are Not Forever

Savvy consumers around the world are converting their unworn treasures into new opportunities and have identified CIRCA as the go-to resource to dispose of their jewels and watches. Established in 2001, CIRCA is the leading international buyer of pre-owned jewelry, diamonds, and watches, with more than 100 associates and 14 offices worldwide including New York, Chicago, Beverly Hills, Palm Beach, Barcelona and Hong Kong. CIRCA has redefined the experience of selling jewelry by combining renowned expertise and discreet service with immediate payment at the best value. In the past, selling one’s jewelry was often associated with three D’s: death, divorce and debt. But no so much these days, as the trend is all about out with the old and in with the new.

The concept of CIRCA is to bridge the wide gap between a traditional auction house and the corner pawn shop- because who really wants to haul their Cartier roadster or diamond studs there? They see clients post divorce, after spring cleaning, and before they have to pay private school tuition. The New York-based CIRCA estimates that five trillion dollars of unworn jewelry can be found in vaults and jewelry boxes around the world. CIRCA evokes a trustworthy, comfortable environment in which clients have an option to sell the valuable jewels they no longer wear, and the inviting 4,000 square foot Beverly Hills space is sandwiched strategically between Neiman Marcus and Saks Fifth Avenue- where West Coast director Wes Caroll is a certified gemologist, having worked for Cartier and others bold name brands. Recently, CIRCA also acquired Portero, an online shop where you can apply your newly gained funds toward an authenticated designer item, such as an Hermes cuff or Chanel bag. How brilliant. www.circajewels.com