Floral Junkie

Darroch and Michael Putnam are a florist duo- and couple- who opened their namesake floral company in New York last year. Based on the Lower East Side, the Putnams- who met cute at Trader Joe’s in LA- know that, as much as a little bouquet of flowers can brighten up the tiniest, darkest of apartments, it can also be a major feat getting a little garden to grow in the middle of the city. With a background in interior design, Michael has always been obsessed with plants and flowers, literally touching and smelling every plant he would pass. Darroch had been a photographer, and their flower journey began when Michael started assisting some of the city’s top florists. So, Darroch would shoot everything he created which led to the beginning stages of their brand together.

Now a favorite with New York’s most stylish party throwers, Putnam & Putnam Flowers have designed their signature vintage, romantic aesthetic for the likes of Vogue, Samsung, and the CFDA. The line between flowers and fashion has never been so fine. Their vision for creating arrangements leans towards lush and romantic, working with the flowers in an organic way with beautiful color stories. Using dusty antique palettes and interesting textures, the Putnams love to transform spaces with large-scale installations, where their true talents bloom. www.putnamflowers.com