For the coffee aficionado, this magical brew provides much more than a morning wake-up jolt to which most of us rely on in order to start our day. While a daily venti from my usual spot does the trick for me, most java snobs frown upon that particular coffee-chain which has taken over the planet…and literally shame me as I confess my addiction to their green logo, vividly plastered all over my cup. You see, these picky purveyors of beans are considered just as elitist about their caffeine as a foodie is to their wine. And that is why the San Francisco-based online site GoCoffeeGo launched in 2009, to offer specialty coffees from award winning roasters to the most passionate and savviest of connoisseurs.
Owners Elise and Scott Pritikin are the creative duo whose vision to populate the world with really good coffee came to fruition as they were constantly dreaming of their next amazing espresso- and then actually went searching for it. Scouring, and eventually courting, countless roasters all over the US for two years- much like a secret covert mission- this married couple, with backgrounds in film and fashion, finally selected eighteen celebrated roasters from all regions of the country. Freshly roasted-to order and shipped directly to the customer- via the roaster- GoCoffeeGo’s fun and quirky website makes trolling for coffee quite entertaining- and their alter-ego, the adventurous Professor Peaberry, not only spills the beans on must-have beans, but educates all with witty antidotes required for your next cafe-au-lait.
This tantalizing array of artisan, organic, and fair-trade kava allows for a seamless percolating experience by providing priority shipping, auto-shipping, a weekly round-up of the Top 25 best sellers, and gift cards- which include ten subscription tours catered to your tastes and style, aptly named Jet Set, Playboy, and Green, just to name a few- bound to keep your buzz going even longer. What makes GoCoffeeGo unique to other sites- or stepping up to your local bean counter- is the colorful way in which to discover new and gratifying blends …that I, most likely, won’t find in my next cup with that green logo on it. www.gocoffeego.com
