When Parisian Julie Hasson was away at boarding school, she loved receiving her mother’s beautifully crafted care-packages that would later propel her to create A Pour Toi, an elegant gift box subscription service. The idea for this personalized gift experience, which translates as a present for you, initially popped up on Hasson’s radar while she was the marketing director of Estee Lauder and then director of business development of L’Oreal and had zero time to do what she loved most…pick up thoughtful and chic little gifts for friends and family. So the sophisticated world traveler and entrepreneur began curating luxe boxes, tasting thousands of products each month and selecting only the best items.
Through research and extensive visits to farms, markets, boutiques and specialty shops, Hasson’s findings becomes inspiration for the French and American chefs who create these haute boîtes, which include whimsical french cookies, Swiss chocolate, decadent macaroons, truffles and nougat. Themed boxes such as Gratitude contains artisan coffees and teas, jams and crackers, and if you’re looking to treat your foodie dad he will find raspberry filled biscuits, Mia Dolce chocolate, pate with black pepper and raspberry fudge in his Father’s Day box. Hasson has fused together European hospitality and graciousness with our sharp American business savvy, bringing a lot more chi chi to this side of the pond. A Pour Toi just may turn us all into Francophiles yet. One can hope. www.apourtoi.com
