Aerin Lauder- grandaughter of the legendary grand dame of beauty, Estee Lauder- was raised not only with a silver spoon but a silver compact to go with it, and her successful career in the family business has propelled her to create her own luxury lifestyle brand, aptly named AERIN- as well as a new home collection that launched this spring at the Highpoint Furniture Market in North Carolina. Her own style evokes understated chic to perfection, and having spent every summer in Southampton since a toddler, Lauder has recently sprung her own pop-up shop which debuted Memorial Day weekend. The temporary boutique, AERIN Southampton, will remain open through the holiday season where her merchandise- which features an array of hand-picked wares- will change with the seasons.
A reflection of Lauder herself, the beach cottage-like concept shop was designed in collaboration with AD 100 designer and long time friend Jacques Grange, where rustic bamboo bikes and wooden farm tables sourced in Paris renders the space warm and homey. Vintage jewelry and straw hats, fragrant candles, summer sandals, Jo de Mer bathing suits for girls, Parasol’s sun shirts, Irving & Fin’s caftans, Rolex watches, gilt compacts and Assouline books integrate flawlessly with Lauder’s own full line of products- which range from lip gloss to gold nesting sphere bowls. Always the tastemaker, this very connected socialite and uber business woman is sure to make AERIN Southampton the go-to gathering spot for all stylish Hamptonites. www.aerin.com
