When Jessica Alba and Christopher Gavigan launched their brand The Honest Company in early 2012, Alba felt an intense responsibility to give her two small daughters the best possible start and wanted to help other moms do the same. Aware of the increase of toxic chemicals in products and their link to illness, Alba offers all-natural, non-toxic personal care and home cleansing essentials that are safer and eco-friendly…as well as beautiful. Products include baby, bath and body, health and wellness and gifts, and a subscription service delivers the most crucial family necessities directly to your door. Their new app Honest Baby rolled out recently, serving as a tracker for feedings, sleeping schedules and doctor appointments- which I’m thinking could be of great use to some grown ups too.
The Honest Company exclusively designs and manufactures all their own products where the focus is on quality, product innovations, health and safety, and affordability. Alba has stated that becoming a mother has been the most profound experience for her, and Honest reflects the Los Angeles native’s core values and highest aspirations, always wanting to do the right thing and do them better. Actively involved with charities such as Safer Chemicals Healthy Families, ONE, Habitat for Humanity, Project HOME and more, she has cultivated an online and on-the-ground community through Honest that is always evolving to meet the needs of all parents…a sort of modern family support system. Now a booming start-up, people seem to agree with Alba’s philosophy that transparency should apply to everything, especially a baby. www.honest.com
