Lole Girl

In Los Angeles, being both physically and socially active throughout the day- while looking good- has never been easier, with a slew of new luxury activewear brands that can be seen on the chic Westside ladies. Eva Guerrand-Hermes, co-founder of the bold and beautiful outerwear line Lole, knows a thing or two about style- yes, she married into that Hermes family- and is giving the fashion-forward yet active Angeleno a solid studio-to-street offering. The brand’s three month old Brentwood shop is filled with practical, essential pieces that portray urban styling with a feminine fit. This affords the family-oriented and career driven woman to live actively, extending beyond the confines of yoga classes to include engaging with, building, and giving back to the community.

Lole- live out loud everyday– encourages women to explore the outdoor and urban lifestyle of well being. Their mission is to motivate and unite women and help them achieve a healthy balance of active and social life. The selection of Lole clothing includes active, yoga, running, travel clothes, winter outerwear, down coats, vests, and ski wear and their Poetry in Motion seamless underpinnings flows effortlessly into your wardrobe to provide no-show support where you need it most. Lole doesn’t just do yoga, they live it. And their Pilates collection is designed for the way you live- with passion, intention, and style. Aside from hosting in-store Meditation Mondays, Lole also promotes indie brands like California favorite Sea Vees, and offers a litany of meet-up exercise classes open to the public. How fashionable. www.lolewomen.com