Pia In The City

San Francisco’s historic neighborhood Jackson Square is quickly becoming a fashion retail hub in the city’s financial district, bringing a renewed vibrancy to the area. Being a native San Franciscan, I have always been drawn to this charming pocket of the city, where you could easily be transported to Europe or New York’s West Village. A new boutique recently opened where leaders of the tech-meets-culture set- with high profile Instagram accounts to boot- are all flocking to shop. Pia, The Store opened a month ago, and has the good fortune of having neighbors like Isabel Marant, A.P.C., Aesop, and Project Runway designers Jake Wall and Blake Patterson’s store to keep good company.

Lawyer Pia Cohler moved with her husband to San Francisco from Paris last year, and while waiting for her Visa she decided to open her aponymous store, being that fashion has always been her hobby and loves working with creative people. The store is stocked with apparel, accessories, and jewelry from brands such as David Koma, Giambattista Valli, Roksanda and Nina Ricci, among others. The sun filled 2,500 square- foot location boasts tall ceilings and light wood floors where Cohler curates it with a selection of hand-picked designers and pieces- she is the first to carry the Swedish brand House of Dagmar in the U.S. It’s also the only place in San Francisco to find Solace London and Goat. Opening the store was a dream for her, and we can now dream of scoring that must-have dress from Pia. www.piathestore.com