Wear Your Workout

If you’re hearing voices outdoors these days, it’s a good thing. The cool, year old fitness brand, Outdoor Voices was recently discovered by J.Crew and is now a hot ticket item at the retailer’s top selling Manhattan stores, where it’s the first and only active brand to be sold there. The made-in LA, NYC-based brand is minimalist without being boring, and has a more toned-down approach than say…Lululemon, et al. Founder and former track star Tyler Haney doesn’t play by current fitness fashion rules as her pieces carry an edgy casualness, with a nice mash-up of lightly structured crop tops, bras, pants, and tanks that reflect fitness that is more social and practical- like hiking with friends or biking to school- than your typical gym-rat workout attire.

It’s about a whole lifestyle vision and experience of leisure and enjoyment, while being stylish too- Haney did graduate from Parsons after all. Outdoor Voices is attracting the right people with a shared fashion mindset, such as Mickey Drexler and Jenna Lyons of J.Crew, who have been very supportive. There is currently a store in Austin, TX- with plans for a pop-up in NY later this year- along with a full e-commerce site where you can score your next beach walk ensemble that could easily take you to a casual brunch at the beach after… without anyone batting an eye. www.outdoorvoices.com www.jcrew.com