Can Joe Zee turn Yahoo into a major player? After seven years at Elle magazine, Zee moved on to digital as editor-in-chief and executive creator officer of Yahoo Fashion, the new digital magazine. After Yahoo approached him about launching a digital magazine Zee grabbed the opportunity to connect with and inspire hundreds of millions of women, bringing them the magic of the fashion world they haven’t yet experienced. He has always embraced technology and innovation in everything he does, from making a magazine, to executive producing and hosting his television shows, to writing his books. At Yahoo, he will also contribute to their beauty coverage as well as new video series, original programming and special events.
Through his career, Yee has not only climbed the traditional ladder but he’s done it in an unconventional way, using social media, reality television, digital prowess and imaginative business synergies to help people fall in love with fashion. As a print-raised guy, he’s bringing a lot of his sensibilities from the world of print to digital and believes handpicked curated content is genuinely appealing. What he loves about fashion- and its his mandate for Yahoo- is that whether you say you love fashion or not, everyone has a stake in it and online, engagement is immediate and very specific. Zee is thrilled to lead the vision, creative direction, and development of Yahoo redux, which is slated to move from the neighborhood of mommy to cool. www.yahoo.com
Tags: Elle, Joe Zee, Magazine, Yahoo Fashion
