Savoir Faire

Posted on: July 15th, 2014 by Carrie Young 1 Comment

DelRae Roth, founder of Parfums DelRae, creates exquisite, beautiful, and compelling perfumes inspired by San Francisco and Paris, with historic and artistic references. Having worked as an art director for many years at Espirit in its heyday, she was ready to take a chance on her her own business where she could combine some of the things she loved…design, perfume, and Paris. Those three elements propelled her to launch Parfums DelRae in 2002, where her first three fragrances were inspired by the city she lives in and loves, San Francisco. Roth’s second love, Paris, is considered her second home and DelRae’s potions are made in the classic grand tradition of French perfumery. Each perfume is 17-20% concentrate without coloring or artificial preservatives, using the best raw materials available from around the world. DelRae is a blending of her American upbringing, diverse professional background, eclectic personal interests and her sincere appreciation of the French art of perfumery.

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delrae6She recently launched her ninth fragrance in the collection titled Wit, which is centered around two of her personal favorites, Daphne and Meyer Lemon. Although it’s a classically feminine perfume, it may even be an interesting choice for men but either way it’s garnering rave reviews. DelRae conveys the story of the art of seduction, and Roth’s hard work, vision and pure talent is why her divine fragrances- aptly named Emotionnelle, Mythique, and Panache– have captured a cult following as she’s become an international sensation in the world of alluring top quality scents. She often travels to Europe, New York, and London, as well as around the US for her company, but it is being outdoors in San Francisco and its outskirts that her ideas come to her while walking in nature, enjoying the scents around her. Smells good to me.

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One Response

  1. DelRae Roth says:

    Lovely, thank you!!! Merci beaucoup.