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Named after a Dutch trading ship sailed by the ancestors of founder and chief designer Robert Keith, LA-based Hoorsenbuhs jewelry collection happens to be favored by starlets and rock stars as well as the chic set for their rings, bracelets, earrings and other high-end items.  Hoorsenbuhs launched in 2005, and Keith began working with partner and brand ambassador, Kether Parker- although they have known each other for 25 years- after Keith famously sold his very first ring hours after he made it, to a woman carrying a Birkin bag while standing in line at a local Starbucks in 2007…so genius by the way. The Hoorsenbuhs name and its tri-link represents strength, quality, and continuous opulence, paying homage to those who live a life of leisure and luxury. The line- bearing a sophisticated edge- is available in many metals, including gold, platinum, and silver, and in any color of diamond, not just clear stones but also black, brown, red and blue.

Hoorsenbuhs is designed and made in Santa Monica and Downtown LA, and although Keith feels that New York is the heartbeat of the jewelry industry, and France and Italy start a lot of trends, everyone wants to see what the celebrities in California are wearing, and therefore gets LA’s relevance. Now there’s a Hoorsenbuhs and Newbark shoe collaboration at LA’s it boutique Just One Eye– where buckles on these alligator shoes are made with 18-karat rose gold and diamonds. There’s also a collaboration of bridal rings and stud earrings in partnership with Forevermark diamonds, certified by the Kimberly Process, as Keith assures he’s the go-to ethical diamond guy in LA. Hoorsenbuhs caught a bit of press this past Christmas season when they worked with Jay-Z in A New York Holiday- limited edition products inspired by New York City, sold exclusively at Barneys. Hoorsenbuhs pieces have been spotted on Gisele Bundchen, Rihanna, David Beckham, Jessica Alba, the Olsen twins and Quentin Tarantino, and can be found at Barneys New York and local LA retailers like Jenni Kayne, and Ron Herman. www.hoorsenbuhs.com