Straighten Up

Posted on: January 22nd, 2013 by Carrie Young 1 Comment

There’s a must-have accessory perfect for your next yoga class, and no…it’s not the latest Lululemon ensemble. San Francisco based YogaForce has created a premium A-line yoga mat with a unique alignment system, providing an assist to those who may be injury-challenged…and for those who aren’t, this stylish mat will definitely guarantee a more fashionable goddess pose.

YogaForce | A-line Yoga Mat

Anne Appleby is the founder and creative energy behind YogaForce. Formerly in the entertainment business, Anne was introduced to yoga while working at Paramount Studios, whereupon she quickly became addicted to lunch-time classes on the lot. Convinced there could be a better mat out there- not to mention clothing- she left her high-profile job to launch this yoga-centric company in 1995.

The mat is sold to over 350 retailers, as well yoga studios, hospitals, spas, and gyms- and is just a click away on Amazon. Recently profiled in OK Magazine, Time Out New York and Los Angeles, celebrities- including Madonna and Gwyneth Paltrow- prefer to get limber on it. Apparently dogs do too…as Anne, along with her dog Madison, started Doga- which is yoga for dogs…giving new meaning to the downward dog.

This year, YogaForce will expand their product line to high-end luxury goods such as lacquered boxes, soaps, and candles to further enhance a blissed-out state of mind, or perhaps inspire a Valentine’s Day yoga-thon for two. Although I’m not one to navigate the streets with a yoga mat in tow, I would now consider sporting one of Annie’s around just because they’re pretty chic.

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  1. […] and CEO of YogaForce, is a friend of mine and The Carrie Source. We featured her very cool company YogaForce last year, where Annie is quite the influencer with regard to everything yoga, health […]